On the transformation of Google search 

@gaba I can't help but get the feeling that Google is stuck in a tricky situation because they're so dependent on ad revenue so even if they wanted to moving away from such a model their shareholders will never tolerate a slight dip in profits or slower growth. I also wonder how much of their Cloud computing aspirations are underwritten by the revenue that ads bring in to cover the cost of building out datacenters around the world.

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